Even in today’s digitally focused world business is still principally about personal relationships. Many businesses still rely on word-of-mouth and customer referrals to grow their business. Whilst the need to develop personal relationships is important so also is how people search and evaluate products and services. If people are having difficulties finding you online, then you’re missing out on business opportunities. But building an online presence does require you have to have knowledge of digital marketing activities such as social media, search engine optimisation, online advertising and content creation. Many small business owners don’t have this specialised knowledge and don’t have the time and resource required to build an online presence. Hiring a virtual assistant is a cost-effective and productive way to delegate your business’ marketing so you can focus on managing your company.
• Blog Management
You probably have a long list of ideas for blog posts, but not the required time to write them. Putting together a proper blog requires research, drafting, finding images to go alongside the blog, editing and more. This is a perfect marketing task to delegate to a virtual assistant who has blogging, writing or content marketing experience. Let your VA know what kind of content you would like them to assist you with and the timeline you need. In the beginning, as you build the relationship you will want to be involved and to review the content before it is published, but eventually, they may be able to let them take over this task completely. You can also work with your VA to draft and submit guest blogs on your behalf to help increase your SEO, visibility, and online reputation.
• Social Media
As a small business, being on social media is incredibly important. But productive and beneficial social media use requires regular and relevant posts and interactions, which many business owners don’t have time to do themselves. Instead of trying to squeeze in a bit of social media when time allows, turn to a virtual assistant for help. Give your VA access to all your current social media platforms and determine a posting schedule for each platform. Provide your VA with the information of who your ideal customer is and let them know the style of content you’d like to see posted. Use scheduling software such as Hootsuite to set up drip campaigns. Make sure you VA also links back to your blog posts and any guest blogs you have done for additional visibility.
• Search Engine Optimisation
It has been quoted that “the best place to hide a dead body is on page 2 of Google”. This concept is absolutely true. If your business cannot be found by Googling key terms, you might as well not exist. With all the competition for valuable Google real estate, it can be difficult to get your site ranked anywhere near the top. A critical way to make your website searchable and rank higher is with search engine optimisation. Given the complex nature and constantly changing nature of Google’s search algorithm, utilising the knowledge of a virtual assistant with SEO skills is of critical importance.
• Email Campaigns
You know that you should be building an email database and reaching out to them with regular email newsletters, but it is just another task on your ever-growing to-do list. Your VA can take over this task for you. Share the lists you have begun building and have your VA manage them for you. Your virtual assistant can also create newsletters, marketing emails, call to action buttons, and landing pages for other email campaigns. Most importantly, they can track the numbers and report them for all your campaigns.
Marketing is a fundamental component for companies small and large, old and new. Because it is so important it can often feel stressful to find time to do what needs to be done in what is already a busy workday, but it is also scary to hand over the reins to someone else. However, if you select the right virtual assistant, the process of successfully integrating a VA into your small business operations will be far less painful and difficult than you might think, and additionally, you will reap some serious productivity time management and financial benefits to not only you personally but to your business overall.
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