One of the most challenging hurdles for many small businesses and start-ups is increasing visibility and getting found by new customers. Being present and consistent on social media is an ideal place to start but it won’t necessarily guarantee the leads and ensure that people can find you when they perform online searches. This is where Google can help you out. The widely used search engine – in addition to Google AdWords and Google Analytics – now provides a free one-stop-shop for businesses to select, monitor, approve and alter the information that appears across Google about your business.
If your business serves customers in a particular location or within a designated service area, Google My Business can help you be found online. It allows you as a business owner to manage your online presence across Google’s many web functions, including Maps and Search.
The fact that your business relies on local customers does not mean that you don’t need an online presence. We are constantly hearing about instances of consumers relying more and more on the internet to get referrals about where to shop. One study discovered that online reviews influenced 90% of the consumers surveyed. Yet many businesses still don’t have any significant presence online. The 2018 Telstra Small Business Intelligence report revealed that only 50% of small businesses have their own website.
Promoting your business to the world used to be the path to take but these days more business owners are realising the importance of attracting and sustaining businesses locally as well, particularly for those with bricks and mortar stores. Local marketing has become more than just handing out flyers, advertising in the local papers or on the local radio station. By using Google it allows your local customers to find you easier online which is as critical to your marketing strategy as ensuring that you are hanging out your “open” sign or that you are situated in the right location for your ideal customer.
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