Are you wanting to create better communication with your customers? Email marketing is a highly effective marketing tool for tourism businesses. It allows you to nurture relationships with your current, future and potential customers. Keeping in touch via email marketing has one of the highest returns on investment of all the marketing you can do (other than work of mouth). So even though email marketing seems like it has been around for ever it has revolutionised itself to become more of a show pony and is now a key component to generating leads and sales for your tourism business.
Growing sustainable long-term relationships and developing loyal valuable tourism customers is a growing challenge. The reason why email marketing is so powerful, is because it is permission based. This means that people have made a conscious decision to ‘opt-in’ to receive communication from you and are therefore more engaged than those on other forms of online marketing which in turn positions them further along the buying funnel resulting in a higher chance of purchase. Targeting travellers comes down to reaching the right people at the right time with your unique offer. Potential travellers are liking to begin their online research well in advance of when they actually finalise their arrangements and make their bookings.
Developing an effective email strategy means they you must establish an ongoing interactive relationship with your prospects and customers. To assist with this, you should use profiling of your prospects and customers to gain an insight into all their wants, needs and desires. This way you can ensure that the communication you are sending out is targeted to them.
You might already be doing some marketing on Facebook for your tourism business but if you are probably not taking full advantage of the power of the combination of your email marketing strategy and Facebook lookalike audiences.
Your email list is a goldmine of customer data and it creates a resource of promising leads as they have already moved through the initial step and are well on their way through your conversion funnel.
They already know about your tourism business and by signing up they have identified their interest about wanting to know more and to keep in touch with you. This is the key reason why email marketing is such a powerful component of your tourism marketing strategy.
In Facebook, you create the Lookalike audience and then choose your custom audience of newsletter contacts as the source group. By utilising your mailing list, it is providing a reliable and high-quality source of leads. By targeting a new audience that is similar to your already qualified leads then the chances of getting good returns on your ads greatly increases.
If you need a hand to setup you email newsletter template or would prefer someone to manage your email database and send your newsletters for you, then we can help. Just click here to send us an email and we will contact you to arrange a time to catch up.
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