Do you want to create awesome content that makes an impact? It isn’t always easy to create the buzz you are looking for.

In this post, I will share with you my top 10 tips to that will help you create a social media content strategy that resonates with your customers.

#1 Develop your content strategy so that it is aligned with your tourism businesses social media goals.

Determine what your businesses goals are so that when you develop your content strategy you can align your end goal with best metric to determine the achievement of the goal.

  • If you are wanting to generate traffic to your website, then you need to measure the unique visitors from your social media platforms where you have been running your social media marketing campaigns.
  • If you are wanting to build up your followers, then you need to measure your email subscribers and your followers on your social media platforms.
  • If you are wanting to increase the engagement on your social media platforms then you need to measure the quantity and type of comments being made, the likes to your posts and the shares of your posts.
  • If revenue generation is your main focus then you need to monitor the exact dollar value of every lead generated via your website and social media platform posts.

Always keep these goals in mind when developing your social media content.

#2 Approach your content strategy with a big-brand mind-set

If you are a small tourism business, then approach it like the big businesses do:

  • Find out where your customers go and talk
  • Create content that your customers want to talk about
  • Use social media to listen to your customers
  • Engage your social media followers by giving them a incentive to follow your brand

#3 Outsource content development as required

Can your tourism business keep up-to-date with all the tasks associated with maintaining a presence on social media eg developing and sharing awesome content and responding to customers comments.

Steps that you can take as a business to ensure a successful social media campaign include:

  • Decide what you want to achieve
  • Don’t spread yourself too thin
  • Keep some social media in-house
  • Outsource some social media to a marketing assistant who understands the unique requirements of social media for the tourism industry and can apply that knowledge across the platforms you require

How many hours a week does it realistically take for your tourism business to maintain a presence on social media? Don’t let the shortage of your internal business resources stop you from achieving your online marketing goals. Outsource your marketing to maximise every opportunity to achieve your goals.

#4 Engage in real interactions

The usage of auto posting tools are beneficial to ensure consistency of posting but you must also engage with your customers. Through having conversations, you will achieve better results and add more value to your social media. By not just posting and forgetting but by being available to your customers in real time it will mean that you can have more meaningful interactions.

#5 Keep up to date with changes on social media platforms

History has clearly shown us that change is inevitable on social media platforms. You only need to search Google for “Facebook changes” to see the large number of results for a range of topics.

You can keep up to date with Facebook changes by:

  • Following Facebook for regular updates
  • Following key social media and tech experts updates
  • Set up a Google alert for Facebook updates

No one wants to be surprised by a change that they didn’t know about so they couldn’t be prepared. Keep up to date with the developments so that you don’t miss out.

#6 Use hashtags to help your customers find your content

Hashtags have become important to how we communicate online.

They can be used in several ways:

  • As a promotion tool – they allow you to track promotional activity across social platforms
  • A great social media conversation starter
  • For targeting – rather than people having to do a general search on the web, hashtags can be used to engage people in specific conversations that are relevant to them. This can result in the sharing of a positive experience they’ve had with your business.
  • Innovation – you are only limited by your own creativity in regards to their usage

#7 Ensure your website is mobile friendly

It seems that we are visiting websites more from our mobiles devices today than any other way. But there is nothing more frustrating than opening a page that isn’t mobile friendly and having to try and navigate it to find the information we are wanting.

To make your website more mobile-friendly:

  • Keep your page’s simple
  • Ensure that it is compatible to multiple devices and browsers

#8 Network in all the right places

When determining who, your ideal customer is you must always research the social media platforms that they frequent.

#9 Present your human side

Including photos of your team is great social media content to share. It helps to show your customers the people behind the business and helps to build a relationship with your online community. Always remember that your team are your biggest raving fans so don’t forget to include them in your social media strategy as they can often be the providers of some awesome content.

#10 Be consistent with your branding across all platforms

Make sure you have a consistent brand identity across all platforms. This includes such items as being consistent with your colours, fonts, image styles and logos.

If you are unsure if you are demonstrating a consistent brand experience, then take a look at all your marketing side-by-side and see if there are any changes that you could make so that they will look like a set rather than individual items.

If you would like to find out more about creating awesome social media content for your tourism business, then download our free guide.

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