We’ve all heard the term ‘content is king’. We can see this in the digital space with such platforms as Netflix and Amazon (as well as others) starting to create original program content only available on their channels to drive viewers to their offerings. But this approach also holds true for small business also. Small businesses can do the same thing with their blogs, videos, eBooks, social media posts and infographics to capture the attention to clients and new potential customers.
If you’re relatively new to introducing new marketing tactics to your small business and aren’t really sure where to start then grab a copy of our GUIDE to help you with the steps require to get the creative juices flowing and to guide you in the right direction without having to spend hours on the task.
Including content marketing in your marketing strategy provides you with a relatively inexpensive way to engage with your potential clients and maintain a relationship with current clients. By providing your knowledge for free (or in return for your contact information) you are instantly generating value before the client makes a purchase. Because posting content online and indexing it in a search engine is virtually costless, the potential return on investment (ROI) for content marketing is high. Content marketing can not only help to engage new customers but also nurture the relationship with existing customers. Additionally, it can be an important component to essential word-of-mouth marketing by encouraging sharing, liking and commenting on social media which all contribute to increasing your audience and viewers.
Do you need some inspiration with your content marketing then download our free content marketing guide by clicking here.
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